01 / Storage
Unlimited Photos & Videos
Aura uses cloud storage rather than restricting you to a tiny amount of onboard memory. That makes far more sense if your photographic archive keeps growing.
I spend a huge amount of time taking, editing and organising photographs. An Aura Frame solves the part photographers often forget — actually living with those images afterwards. If you're looking for an Aura Frames discount code, use SIMONSONGHURST when shopping directly with Aura.
USE CODE SIMONSONGHURST ON THE AURA WEBSITE · CHECK THE FINAL UK PRICE AND CODE ELIGIBILITY AT CHECKOUT.
We spend thousands on cameras and lenses, hours editing photographs — and then far too many of those images disappear onto a hard drive.
I've worked professionally as a photographer for more than 25 years, but I also shoot a lot of photography simply because I enjoy it — particularly travel and street work. The strange thing is that the better our digital workflow becomes, the easier it is for finished photographs to disappear into Lightroom catalogues, archive drives and cloud folders.
Prints are still wonderful, but they're deliberately permanent. You choose an image, print it, frame it and live with it. A good digital frame gives you something different: the opportunity to actually see a much wider body of work as part of your everyday environment.
For me that's the interesting part of Aura. It isn't really about buying another piece of technology. It's about completing the photographic process — shoot, edit, finish and then actually enjoy the photograph.
The practical difference is the ecosystem around the display. Aura combines its frames with cloud storage, the Aura app and remote sharing rather than relying on memory cards or USB transfers.
Aura uses cloud storage rather than restricting you to a tiny amount of onboard memory. That makes far more sense if your photographic archive keeps growing.
The core Aura experience does not require an additional subscription fee. Buy the frame and the principal storage, sharing and app features are included.
Invite friends or family through Aura and they can contribute photographs remotely — particularly useful for parents and grandparents living somewhere else.
Photos can be added through Aura's app and other supported upload methods rather than constantly removing cards or plugging the frame into a computer.
Street images, landscapes, portraits, commercial work, film scans and travel photographs can become part of a changing home collection instead of remaining hidden.
Aura supports short video clips as well as still photographs, giving family moments and travel memories another way to come to life.
Aura can be prepared with photographs before the recipient receives it, which makes it considerably more personal than handing someone an empty piece of tech.
The Aura app lets you manage content, invite contributors and adjust the frame without turning the whole experience into another complicated photography project.
If you're deciding whether an Aura Frame makes sense in a photographer's home rather than just reading a list of specifications, my video gives you a more useful feel for the product and where it fits.
Use SIMONSONGHURST at Aura checkout and check the saving available on your order before completing the purchase.
The important differences are not just screen size. Think about where the frame will live, whether portrait orientation matters and whether you want something designed to sit on furniture or become part of the wall.
Aura's straightforward landscape tabletop frame. A sensible choice for a shelf, desk, bedside table or sideboard where landscape photography dominates.
The same landscape-first idea with a more traditional matted-frame presentation. I think this is particularly appealing if you want the technology to disappear into the room.
The model I'd look at if your archive mixes portrait and landscape photographs regularly. Aspen automatically supports either orientation while remaining a tabletop frame.
The larger option. Walden makes more sense when the frame is intended to become part of the room rather than simply sit quietly on a desk.
Different kinds of photography benefit from a digital frame for different reasons. These are the three situations where it makes the most sense to me.
Instead of selecting one photograph from Rome, Naples, London or wherever I've been shooting, I can keep rotating through the wider body of work and rediscover images I'd otherwise forgotten.
Beauty, portraits, campaigns and past commercial work can sit together in a subtle home display rather than having an old portfolio book gathering dust on a shelf.
This is where Aura's remote sharing becomes especially useful. Family members can contribute images from somewhere else rather than relying on one person to maintain the frame.
I give you both routes because the best option can depend on the current promotion, stock and delivery. It takes a few seconds to compare them before buying.
If you're buying from Aura directly, use my code SIMONSONGHURST at checkout. This is the route to use when you want to check the discount attached to my code and any direct Aura purchasing options.
Shop Aura & Use Code →Amazon can sometimes make sense because of stock, delivery or an independent Amazon promotion. My Aura code is intended for the Aura website, so simply compare the final price before choosing.
Check Amazon Price →My code is for purchases made through the Aura website rather than Amazon.
Use the Aura button on this page and choose the frame that best suits the room and the kind of photographs you want to display.
Add the frame to your basket and enter SIMONSONGHURST in Aura's promotional-code field.
Check that the code has been accepted and compare the final Aura price with Amazon before completing your order.
Shop Aura directly and try my code at checkout, or compare the latest Amazon price before deciding which route gives you the better deal.
