YouTube began as a natural extension of my work as a commercial
photographer and filmmaker. Over the years I have realised that a
substantial part of working creatively is not simply producing the
final image or film. It is also about continually learning, testing
ideas, refining workflows and understanding how new technology can
improve the way we work.
It has also become one of the places where I have learned the most.
Exploring filmmaking, editing, colour, sound, software and production
through YouTube has directly influenced my professional work.
Creating my own content felt like the natural next step: a way of
documenting what I discover while sharing practical knowledge
accumulated throughout my career.